3 MINUTES BULLSHIT WITH GEORGE #16: Tips for Success in Affiliate Marketing with Marichka Baluk
Episode #16 of 3 MINUTES BULLSHIT WITH GEORGE featured Marichka Baluk, Director of Growth at Zenjob. We discussed how to succeed in Affiliate Marketing.
In this episode of 3 MINUTES BULLSHIT WITH GEORGE, George Natsvlishvili is joined by Marichka Baluk, Director of Growth at Zenjob. Zenjob is a digital marketplace for side jobs that build innovative tech solutions to shape the future of work.
Marichka shares her experience as a Mobile Growth Expert about success in Affiliate Marketing.
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Connect with Marichka and Zenjob here:
Timestamps:
00:00 Dance
00:14 Marichka’s Introduction
00:25 Tips for success in Affiliate Marketing
02:46 Bloopers
Transcript & Key takeaways from the episode:
Choose the right platform, which will allow you to automate all the basic things as much as possible: terms, payments, invoices, events, checks, fraud, etc.
Choose the right commission scheme, that will allow you to make sure that this is quality traffic.
Send events to the platform not based on the pixel or your MMP data, but straight through Server-to-Server (S2S) from your backhand which will allow you to make sure that those events are deduplicated and correct. And at the same time, you also will be able to send refunds so which will allow you not to worry about any either fraudulent purchases or cancellations.
When working with multiple platforms or networks, make sure you do your attribution before you send the data and have some rules around that. Because in case of duplicated affiliates in different networks to avoid those double costs.
Make sure to communicate with your affiliates. Try to start sharing with them how to promote your product, what to talk about, and what's new about the content, and the features, and you will see a huge increase in communications and better quality.
George: How do not fuck up during dealing with Affiliate Marketing?
Marichka: Great question. I have a couple of points to answer on that. First, choose the platform right. Pick the one, that allows you to automate all the basic things as much as possible: terms, payments, invoices, events, checks, fraud, etc.
The second would be to choose the right commission scheme, that allows you to make sure that this is quality traffic. For us, that is, for instance, a revenue share. And another thing that's really helped us there was sending events to the platform not based on the pixel or your MMP data, but straight through Server-to-Server (S2S) from the backhand which just allows us to make sure that those events are deduplicated and correct. And at the same time, we also can send refunds so that allows us not to worry about any either fraudulent purchases or any cancellations as we know that is removed from the pricing already. And then another thing is when you are working with multiple platforms or networks, make sure that you do your attribution first before you send the data and have some rules around that. Because if yeah, in case of duplicated affiliates in some, in different networks it just makes sense to avoid those double costs.
And I think the final cheesy one is to make sure to communicate with your affiliates. We did not do that well enough. And then when we started sharing with them how to promote our product, what to talk about, what's new about the content, the features, we saw so much increase in communications and just better quality. And I think that also goes a long way for us.
If you have any questions related to online marketing leave your comments/questions below. I will find the expert to answer your question.
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Ciao!