In this episode of 3 MINUTES BULLSHIT WITH GEORGE, George Natsvlishvili is joined by Simon Thillay, Head of ASO at AppTweak. AppTweak is a leading App Store Optimisation tool driven by data science.
Simon shares his experience as a Mobile Growth Expert about the UX difference between the App Store and Google Play Store.
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Connect with Simon and her agency here:
00:16 Simon’s Introduction
00:54 UX Difference btw App Stores
Transcript & Key takeaways from the episode:
People are interested in the specific app for the same reason whether they have iOS or Android.
But when it comes to App Store Optimisation it might be more efficient to avoid doing exactly the same on iOS and Android, because these 2 stores' algorithms for ASO parts like keyword research, visibility with featuring or creative layout behave very differently because the UX in App Store and Google Play Store is not the same.
Users might not think differently but you shall think about different UX experiences for these 2 stores and not only about the users.
George: I want to discuss the topic of App Store Optimisation. We had a constant debate about: whether iOS and Android users’ behaviour is the same or not? What is your opinion and expertise on that?
George: ok. Cool, man. So you think that based on your experience the UX is different because of layout and also some stuff that is limited to one store vs another.
Simon: Yeah, absolutely. It's like stores have different rules and you need to play with the rules you are given.
If you have any questions related to online marketing leave your comments/questions below. I will find the expert to answer your question.
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