3 MINUTES BULLSHIT WITH GEORGE #36: Generative Artificial Intelligence for Apps with Fabien-Pierre Nicolas
Episode #36 of 3 MINUTES BULLSHIT WITH GEORGE featured Fabien-Pierre Nicolas, Co-Founder & CEO at Titan AI. We discussed how Gen AI helps apps and mobile marketers.
In this episode of 3 MINUTES BULLSHIT WITH GEORGE, George Natsvlishvili is joined by Fabien-Pierre Nicolas, Co-Founder & CEO at Titan AI. Titan AI crafts mobile games for underserved audiences with generative AI.
Fabien shares his experience as a Mobile Growth Expert about the Gen AI usage for apps and mobile marketers.
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Connect with Fabien and Titan AI here:
Timestamps:
00:00 Dance
00:07 Fabien’s Introduction
00:45 Generative Artificial Intelligence for Apps
03:37 Bloopers
Transcript & Key takeaways from the episode:
Generative AI (Gen AI) markes a significant advancement in technology for mobile apps. It’s a game changer for mobile industry.
Mobile marketers can leverage Gen AI to effortlessly produce a wide range of assets, including App Store materials and various types of advertisements, streamlining the creative process and reducing dependency on large teams.
Example of using Generative AI in creating mobile games at Titan AI, allowing for the creation of diverse characters, textures, and backgrounds to cater to underserved communities with focusing on creating mobile games for communities such as Latinx, Christians, and LGBT, who often lack representation in mainstream games.
The potential of Generative AI extends far beyond mobile marketing, promising innovative solutions in diverse fields and opening up new avenues for creative expression and inclusion.
George: So the question is regarding the generating AI: what is your experience? Can you share with us?
Fabien: Yeah, so I think Generative AI what's so exciting when you are a mobile marketer, right, is all the application. It's, I mean, the first time since mobile apps came out 12 years ago, 13 years ago, that I’m that excited about the tech. So what you could do with Gen AI as a mobile marketer, you could create any assets you need, right? So whether it's App Store assets, static ads, animated ads, right? You could essentially as well design your consumer persona all the rest. So essentially you could replace probably 10 team members with just you know, a little bit of talent and content Gen AI and that's exciting.
George: So you are fairing people now, yes?
Fabien: No. I’m helping them to do something better, which is video for example is really hard to do with Gen AI and the other thing is what we're building in my new company Titan AI, we are building mobile games with Gen AI. So essentially we're able to do like hundreds of different characters, and texture, and background, and so on with Gen AI, and make games for people would be underserved. So like, you know, keep up community very few mobile games for them, right? Latin's community is the same thing. I mean the temple run has the story of a white guy was going to steal the treasures of you know, the ascetics and so on. We're gonna do the opposite side, ascetics warriors protecting their treasures…
Christians, LGBT… You can name there's so many communities we don't get them mobile games they deserve. And with Gen AI we could do that and that's a big game changer. And there is, again, other application, but that's the two of really interested in.
George: And the main idea is that help indie developers to create assets without additional resources and money.
Fabien: Yeah, I think yeah, I think if you're an indie developer, right, you're competing with people like Jam City and those guys who have like 20, 30, 40 graphic designers on staff, right? And I think Gen AI recreate for you, if you adopt to those new processes, the possibility to complete with them. To test as well the game concept more quickly which is important for indie developer, right? You don't have millions of dollars lying around. So you want to quickly see if something is working or not, do you prototype, and that it helps. So I think you know in the future you can have two types of company: the one that are sticking to old processes, they're gonna lose because mobile is very competitive market and the one that embrace Gen AI are gonna be the one driving. And so you could either you know jump on board now wait two or three years and be a lagger and ultimately have your competitors beet you up to the market.
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