3 MINUTES BULLSHIT WITH GEORGE #43: Influencer Marketing for Apps with Félix Boudreau               

Episode #43 of 3 MINUTES BULLSHIT WITH GEORGE featured Félix Boudreau, VP of Growth & Marketing at Pok Pok. We discussed how to Promote Apps via Influencers nowadays.      

In this episode of 3 MINUTES BULLSHIT WITH GEORGE, George Natsvlishvili is joined by Félix Boudreau, VP of Growth & Marketing at Pok Pok. Pok Pok is a low-stimulation app for kids 2-7 filled with Montessori-inspired digital toys that offer a calmer way to learn through screen time play.

Félix shares his experience as a Mobile Growth Expert in Influencer Marketing. 

Check out all the other episodes of 3 MINUTES BULLSHIT WITH GEORGE on our website or on Youtube channel. 

Connect with Félix and Baz Súperapp here:

• Félix Boudreau's Linkedin

• Pok Pok

Timestamps:

00:00           Dance

00:14           Félix’s Introduction

00:26           Influencer Marketing for Apps

02:21           Bloopers

Transcript & Key takeaways from the episode:

Here are tips for efficient Influencer Marketing nowadays:

• Influencer marketing still works: The key is finding the right fit for your target audience.

• Targeting the right audience: For a kids' app, focus on identifying moms on platforms like Instagram and narrowing it down by specific types of moms.

• Evaluate influencer performance: Start with a few influencer collaborations to set benchmarks and understand the return on investment.

• Negotiate for better deals: Influencers are often flexible; you can negotiate for more content at a lower cost.

• Effective video strategy: Use the "Trojan Horse" method—avoid starting with the product, and instead, let the influencer engage their audience before introducing the product to maintain interest.

George: How influencers can work nowadays? 

Félix: Um, so influencers, like a lot of people say that it's kind of bad, that like it's not working anymore, but actually it's just a question of finding the right fit. So basically it's looking into your audience and really narrowing down what kind of people they are. So like we are a kids app. So for us it was really finding the moms on Instagram and then even further down, finding exactly what type of mom they are and how likely they cover our current audience. And then it's really a game of finding out exactly what kind of return can expect out of them. So for that you might have to do a couple of influencer collaborations and once you have that, you have a benchmark of your return on an influencer campaign, you can then really like negotiate with influencers and find the right value. And a really good trick to do that is like, a lot of influencers will be flexible, so they, you can negotiate down and do more videos with them. They're often open to that. So, like, you can start small and kind of go from there. And a really good trick that I found is when you do an influencer video, don't start with your product at the beginning, do it a little bit later. That's like, the Trojan Horse method. So, like, otherwise people know, it's an ad and they're just gonna go off. So, like, let the influencers do their thing, start with something else, and head them with your product a little bit later. 

George: So, the idea is to find the proper influencer and don't start with your product, start with something else.

Félix: Yeah. That’s very important. 

George: Also scale after. So, do a very small stuff and then scale after.   

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