3 MINUTES BULLSHIT WITH GEORGE #48: Crack Brazil App Market with Barbara Akemi                 

Episode #48 of 3 MINUTES BULLSHIT WITH GEORGE featured Barbara Akemi, Founder and CEO at 530 Broadway Media. We discussed the way of Cracking Brazil App Market.

In this episode of 3 MINUTES BULLSHIT WITH GEORGE, George Natsvlishvili is joined by Barbara Akemi, Founder at 530 Broadway Media. 530 Broadway Media offers cutting-edge technology combined with data-driven insights for optimal digital marketing solutions. 

Barbara shares his experience as a Mobile Growth Expert regarding the Breaking Into Brazil’s App Market. 

Check out all the other episodes of 3 MINUTES BULLSHIT WITH GEORGE on our website or on Youtube channel. 

Connect with Barbara and Passion.io here:

• Barbara Akemi's Linkedin

• 530 Broadway Media

Timestamps:

00:00           Dance

00:15           Barbara’s Introduction

00:34           Crack Brazil App Market

02:05           Bloopers

Transcript & Key takeaways from the episode:

How to Conquer the Brazilian Market from Zero (When No One Knows Your App)

• Huge opportunity: Brazil has ~200 million people and is a strongly mobile-first, app-driven market.

• Local partnership: Essential to work with a trusted local partner who understands acquisition strategies, targeting, and market dynamics.

• Audience clusters: Identify and target relevant local user clusters to optimize acquisition efforts.

• Influencer marketing:

  • Brazilians are highly engaged with influencers.

  • Collaborations with the right influencers can rapidly drive awareness and adoption.

  • Users often follow influencer recommendations closely, creating strong conversion potential.

• Key strategy:

  • Combine local partnerships for market entry.

  • Leverage influencers to accelerate awareness and credibility.

  • Focus on niche targeting to break into the market effectively.

George: How to conquer Brazil from zero if no one knows your app? 

Barbara: Okay. So Brazil is a huge market. A lot of opportunities. Brazilians are crazy people, app first, and as you know, we have like 200 million people. So what I would do to bring into Brazil, which is basically find a local great partner to guide you through the acquisition and targeting landscape, you know, try to find good clusters as well. Well, that's what we have been doing, like, helping some customers that's based out of Brazil, to break into Brazil and I'm talking about the marketing wise acquisition. Also Brazilians are very into Influencer marketing. So you definitely need to find a good influencer to guide you and to make it Boom, you know. 

George: Got it. So the main idea is to find a local niche, to find a local partner. And also influencers work very well to cover awareness.

Barbara: Exactly. Influencers have users. They just follow influencers like crazy and they start doing everything they say. So it works really well.   

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