3 MINUTES BULLSHIT WITH GEORGE #39: Optimal Setup for MarTech with Piotr Prędkiewicz

Episode #39 of 3 MINUTES BULLSHIT WITH GEORGE featured Piotr Prędkiewicz, Senior Marketing Analyst at FORMEL Skin. We discussed the Optimal Setup for the MarTech initiatives in a Marketing Team.

You can listen to the full episode here:

In this episode of 3 MINUTES BULLSHIT WITH GEORGE, George Natsvlishvili is joined by Piotr Prędkiewicz, Senior Marketing Analyst at FORMEL Skin. FORMEL Skin is an online platform that assists with dermatological issues and skin problems.

Piotr shares his experience as a Mobile Growth Expert regarding the Optimal Setup for the MarTech initiatives in a Marketing Team.

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Connect with Piotr and FORMEL Skin here:

Timestamps:

00:00 Dance

00:15 Piotr’s Introduction

00:29 Optimal Setup for MarTech

02:55 Bloopers

Transcript & Key takeaways from the episode:

You shall take into consideration the following things during different settings of MarTech support for the marketing team:

- Internal Setup:
  - Requires an analyst who can translate business knowledge into tech-related queries and shall be directly connected to engineers to facilitate the communication between marketing and engineering.
- External Setup:
  - Challenges with connecting separate parts of the company.
  - Often involves external consultants or agencies.
  - More expensive due to consultancy fees and longer project timelines.
- Mixed Approach:
  - Involves internal personnel mediating between marketing and external engineering expertise.
  - Balances cost considerations with the need for tech-savvy communication.
  - Addresses the challenge of bridging marketing and engineering domains effectively.

George: If the marketing team wants help with engineering and martech. What is the best setup to go with: it’s internal, external, mixing, or other things?

Piotr: Yeah, so my experience is internal. About internal in a way that it's someone in the marketing team that's directly connected to engineers. Someone who has the understanding of how to translate the incoming business knowledge of marketing into tech-related questions. So I would assume to get someone like an analyst between those two parts, between marketing and between engineering, and try to communicate with them. And if you can also try going external in a way like having someone from within the company mediating there, but it's very very hard because then you have to connect with two different parts and it's not working either one of them. And I heard that there are even companies who are doing this totally externally, getting external people from outside of the company to do it, but this is hard and usually, it's a bigger project not only between marketing and engineering but also checking all the MarTech. It’s usually a whole consultancy or our around it. So, yeah, it would definitely be more expensive and you take as long as a larger project.

George: Got it. So you are taking into consideration if you get it with external it will be more expensive and maybe it will be the blockers of the main tech team as they have to provide API and other accesses, and with internals it’s easier to set it up, right?

Piotr: It's easier to set up, but when you still think about it it’s another position, another person. You cannot make the marketing manager more tech-savvy enough to actually talk with engineers. These are two different words. You cannot make an engineer so knowledgeable in the business logic of marketing who can understand automatically what they are talking about. This is someone who comes up a little bit outside but within the company to have a connection between the two to understand both worlds.

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