3 MINUTES BULLSHIT WITH GEORGE #18: Connected TV (CTV) as a promising channel for UA with Lomit Patel

Episode #18 of 3 MINUTES BULLSHIT WITH GEORGE featured Lomit Patel, Chief Growth Officer at Tynker. We discussed Connected TV’s potential for User Acquisition.

You can listen to the full episode here:

In this episode of 3 MINUTES BULLSHIT WITH GEORGE, George Natsvlishvili is joined by Lomit Patel, Chief Growth Officer at Tynker. Tynker is the world’s leading K-12 creative coding platform, enabling students of all ages to learn to code at home, school, and on the go.

Lomit shares his experience as a Mobile Growth Expert about CTV in UA.

Check out all the other episodes of 3 MINUTES BULLSHIT WITH GEORGE on our website or on Youtube channel.

Connect with Lomit and Tynker here:

Timestamps:

00:00 Dance

00:15 Lomit’s Introduction

00:28 CTV

02:30 Bloopers

Transcript & Key takeaways from the episode:

Connected TV (CTV) is a promising channel for UA as it is growing very fast and soon will reach 1.8 billion audience.
It's really important to work with the right partner, who has experience in the whole space and be able to navigate, i.e who can help you come up with kind of the right media, figure out the right platform where you want to test Linear or OTT and be able to put together the right media plan for you to test. For instance, Bliss Point Media or Tatari.
There's a huge opportunity to ones who will get into it early, as not many performance marketers are dealing with CTV right now. As because of that you might be able to figure it out a lot faster and be able to really turn CTV into a really meaningful new growth channel before your competitors get there.

George: Connected TV - what is your experience? Please share it with our audience.

Lomit: Sure. So what I'll say is that Connected TV (CTV) for us is been an exciting new channel, primarily because there's… it's grown so much… it is gonna be close to 1.8 billion people, who gonna be watching TV. And now you can really optimize it just like as another digital marketing channel. And what we found is that it's really important to work with the right partner and who really help, who's going to experience in doing performance marketing in TV. And so for us, yeah, I would recommend, you know, check out Bliss Point Media or check out Tatari. Both those are pretty well experienced in the whole space and that be able to navigate, you know, help you come up with kind of the right media, figure out the right platform where you want to test Linear or OTT and be able to put together the right media plan for you to test.

And it's something that you know, as performance marketers, we're always looking for, you know, the next biggest and greatest channel. And TV, it's something where a lot of performance marketers aren't really doing it right now so there's a huge opportunity for ones that get into it early. Just like the people that got into social media, to in Facebook advertising early, the costs a lot lower, you'll be able to figure it out a lot faster and be able to really turn into a really meaningful new growth channel before your competitors get there.

George: So you mentioned that CTV is a really cool channel to use and it will be growing, the audience there will be growing and you will get additional traffic to your app.

Lomit: Yes.

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