In this episode of 3 MINUTES BULLSHIT WITH GEORGE, George Natsvlishvili is joined by Delphine Bloch, Creator & Community Partnerships Lead at TikTok. TikTok is a video-sharing social networking service to make a variety of short-form videos, from genres like dance, comedy, education etc.
Delphine shares her experience as the Social Media Expert and explains the key points of Social Media for bringing the organic traffic.
Check out all the other episodes of 3 MINUTES BULLSHIT WITH GEORGE on our website or on Youtube channel.
Connect with Delphine and TikTok here:
00:14 Delphine’s Introduction
00:38 The key points of Organic Social Media for bringing the traffic
Transcript & Key takeaways from the episode:
There are 3 key points when you are considering getting traffic from the Social Media Organic side: relevance, ajointment set and monitoring/constant optimisation of the performance.
Relevance: try to understand what goals social media platforms want to achieve. For instance, with the launching of new features the platforms try to get as many users who will be engaged within this feature, providing users more visibility and engagement from using this new feature at an early stage.
Ajointment set: work in weekly sprints with hypothesis vs content calendars. Because if you are scheduling the content one month ahead it will not be relevant and you will not be able to monitor the performance in case of content failure.
Monitoring: weekly performance checking on a granular level, which will open the door for the next sprint hypothesis.
George: How to bring traffic through Social Media?
Delphine: I’m going to answer from the Social Media Organic side, because this is on where I’m working the most. I’m going to answer you in 3 points. The first point is relevance. The second point is ajointment set and the third point is the constant optimization and monitoring of your performance.
What I mean with relevance is first trying to understand what social media platforms are trying to achieve. As an example, when Instagram launched the IGTV, what they tried to achieve as a company is to have as many users, content creators or brands, using this feature. So if you're using it at an early stage as a company you are going to be pushed by the algorithm, so you are going to get more visibility, more engagement and therefore it will bring more traffic to your website.
The second point is don’t do content calendars. I don’t believe in them. Because if you are scheduling your content one month ahead first it will not be relevant, so going back to the first point. But the second point is also how can you monitor the performance of your content one month ahead if it's not working? What are you going to do, right? Are you keeping to approve your content? No, instead work in sprints. So every week I’m having a new hypothesis. For example, this week the traffic from my magazine articles are going to bring 50% or 100% more traffic depending on your goals and therefore I’m going to create different types of content playing with the caption of social media. Should I start with a tracking link, should I start with a hook, with a joke or question? And basically try to optimise that during the week.
And the third point, which is constantly monitoring at the end of the week or either on Monday you check via Google Analytics or any analytic tools which you are using. And you're really going to each post on a granular level to check which one is performing the best or not. And this is going to open the door for the next hypothesis and help you to optimise for the next week and start the next sprint basically.
If you have any questions related to online marketing leave your comments/questions below. I will find the expert to answer your question.
Thank you – and feel free to check the other episodes.