3 MINUTES BULLSHIT WITH GEORGE #40: Holistic App Engagement Strategy with Vahe Baghdasaryan            

Episode #40 of 3 MINUTES BULLSHIT WITH GEORGE featured Vahe Baghdasaryan, Senior Growth Marketing Manager at CoinStats. We discussed the 360° App User Engagement Strategy.   

In this episode of 3 MINUTES BULLSHIT WITH GEORGE, George Natsvlishvili is joined by Vahe Baghdasaryan, Senior Growth Marketing Manager at CoinStats. CoinStats is the crypto tracker app for managing the diverse CeFi, DeFi, and NFT portfolio.

Vahe shares his experience as a Mobile Growth Expert regarding the Complete User Engagement Strategy for Apps. 

Check out all the other episodes of 3 MINUTES BULLSHIT WITH GEORGE on our website or on Youtube channel. 

Connect with Vahe and CoinStats here:

• Vahe Baghdasaryan's Linkedin

• CoinStats

Timestamps:

00:00           Dance

00:15           Vahe’s Introduction

00:31           Holistic App Engagement Strategy

02:48           Bloopers

Transcript & Key takeaways from the episode:

Holistic Engagement Strategy: Diversify engagement approaches based on user engagement levels.

• User Segmentation: Divide users into three types:

  • Core users.

  • Casual users.

  • Power users.

• CRM Strategies:

  • Customize strategies for each user type.

  • Consider different acquisition channels (e.g., organic vs. paid) as they impact engagement levels.

• Personalization: Tailor CRM strategies to user characteristics and acquisition channels for improved engagement.

• Effective CRM: A single strategy may not work for all users; segment users by engagement levels to enhance overall effectiveness.

George: A question is about a holistic engagement strategy for the subscription app. What do you recommend? 

Vahe: Yeah, so when we talk about… I mean the entire idea of the holistic engagement strategy is to diversify your engagement strategy based on your users' engagement levels. Can have like different cohorts of users who have like different engagement levels and we usually define into 3 types, like core users, casual users, and power users. And segmentation is done by their engagement depth and level. And when you're creating your CRM strategies to improve user engagement, you should make it specific for all these type of users. And also the same for the acquisition channels because like, for example, organic it has the highest engagement level and therefore paid media has lowest. So when you're creating your CRM engagement strategy also should take into account your acquisition channels, make it like personalized and… I mean in general to take into account all user characteristics that come with their acquisition channels and other stuff, that help you to improve their engagement. 

George: So, whenever you face issues with engagement to crack it, you have to do engagement per segment. Yes? And her channel as well based on from which channel they came.

Vahe: Yeah, if you want to create your CRM strategy, and you're the goal of your CRM to improve user engagement if you are just going with one strategy, it might work for some users or but will not work for other users and you, you'll be able to improve their engagement level of the cohort. But if you look at your entire, like user segments, or entire group of users, you'll see there is a very little improvement there, right? So to solve this issue, yeah, you've got to divide these users into groups based on their engagement levels and then tailor your CRM strategy based on this level to make sure there is a match between user engagement and CRM communication that there is something.   

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