In this episode of 3 MINUTES BULLSHIT WITH GEORGE, George Natsvlishvili is joined by Anna Gyuris, Head of Performance Marketing at Blinkist. Blinkist is a learning app featuring text & audio explainers of key ideas from nonfiction.
Anna shares her experience as a Mobile Growth Expert about getting the best results with Paid Social, UA, and Influencers.
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00:15 Anna’s Introduction
00:30 Blending Paid UA Channels for Success
Transcript & Key takeaways from the episode:
When you have several channels that have a very low user purchase intent and channels that have a high purchase power, mixing them and developing hybrid channels will be beneficial for your app.
For instance, focus on utilizing influencers in paid social and content campaigns, i.e. working together with influences on magazine articles and paid social ads.
Exploring a successful mix of paid social, paid UA, and influencers will be the key to increasing the efficiency of your app’s UA.
George: I want to ask a hot question to you. The question is regarding how you can mix successfully paid social with paid UA and influencers. What is your success story?
Anna: Yeah, thank you so much for inviting me. That's an exciting question. That's something I really want to explore in the future. So it's not something I have a lot of learnings already, but something I really want to test out.
So we see in our current setup, we have a lot of different channels. We're using a big marketing mix and all channels behave differently to a certain extent, especially when it comes to user intent. We have very successful channels that have a very low user purchase intent, but we have also successful channels that have a high purchase power. So mixing them and like creating hybrid channels should be something that's gonna be successful for us, ideally.
So thinking about how we could utilize influences, for example, on like, paid social campaigns or paid content campaigns is something we want to explore more when working together with influences, for example, on like magazine articles, paid social ads, etc.
George: Cool. So it's like, find the proper influencers and moving forward with paid social, yeah?
Anna: Yeah, pretty much yes.
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